DZONE

Creating a direction that inspires, that moves people, that unifies and excites organizations beyond design is a challenge that the largest companies one day must undertake. It's a shift from the comfortable to the uncomfortable, from the known to the unknown, and from low risk to high risk.

And it takes a group of passionate individuals to see this vision, the value, and the opportunity to want to pursue the better. It's about finding the roadblocks and breaking them down. It's about working beyond your job title and not letting silos silo.

To make a positive change in the design industry, we have to rebuild the current design system. While traditional enterprise design often straddles the line between utility and aesthetics, modern design chooses to ignore the line altogether: in our technology-enabled future, why couldn't we have both?

Our goal is to solve real problems for our customers utilizing new technologies that enable us to do things that we have never done before — that's f$#k!@g exciting.

The systems team is all about scale, designing at scale, delivering at scale, and problem-solving at scale. From tokens to the sandbox elements, these designers were delivering systems thinking for everyone else to riff off.

These designers brought unique perspective about how we could build a new language that scales beyond our capabilites today, encourages exploration, and enables teams to be their only limitation.

My team was responsible for crafting the vision of how we deploy these systems in an AI-First technology offering. We took principles and real use-cases to define new solutions based on our evolving design language.

We explored new modalities of interactions (voice and agentic AI), AI content generation, and algorthmic content prioritization.