Understand the problem—or risk fixing the wrong thing with the wrong tool.

Foundations:
Design is about intentionally creating or manufacturing something. It can be used to improve the way we interact with the world around us, or it can cause immense frustration. Good design often goes unnoticed because it feels natural.

Traditionally, companies and users have seen design as a way to make things look pretty. And that's certainly a component of design—but design is so, so much more than just pixels on a screen, buttons in a car, or Stanley water bottles. It's about thinking intentionally about every detail, every interaction, every nuance. It's about striving to create the best possible experience—every. single. time.

But what if design is more than just a method of consumption? What if we think about design in the way we tell stories, shape interactions, and strive to make an impact on the world? It doesn't just change our perception of design—it changes how we solve problems.

My mantra:

The more risks you take, the luckier you get.

My philosophies:
Framing is everything, from the way we tell stories, to setting up design systems, to creating vision pieces that stitch far-reaching ideas together. Good framing creates a good foundation and a good foundation creates a platform to grow and build on top of.

Take risks, even when it isn't comfortable. I like the idea that you should always be about 30% uncomfortable — it means you're learning, growing, and being challenged. Risk pushes you outside of what your familar with and it gives you a chance to surprise yourself. If you always do what you've always done, you'll always get, what you've always got.

Be convicted, even if others doubt you. The greatest leaders didn't get to where they wanted to go without having a manifesto that they attacked every day. It's the relentless pursuit towards something better that should make us wake up with a fire to execute a vision that builds a better, more inclusive future for everyone.

Why design:
We design because raw reality rarely fits human needs. Design is how we shape the world to be more useful, understandable, and meaningful for people. When we design, we're not just creating pretty things—we're shaping the way people see and interact with the world. So why design? Because design shows us how well we understand a problem.

Thougts on AI in design:
AI doesn't replace design—it changes what designers spend their time on and what's even possible to create. Instead of static screens or objects, designers are shaping systems that respond, learn, and evolve. Designing with AI often means designing behavior—how something reacts, predicts, or collaborates with a user—rather than just how it looks. And I love this. I think it pushes everyone to think about systems, how they are created and how they adapt.