Chris Nicolas is a product design and innovation leader who believes you can’t design your way out of a problem you don’t understand. He builds teams that dig deeper, question the obvious, and lean into complexity rather than simplify it away.
Imagine if design is more than just a method of consumption? What if we think about design in the way we tell stories, shape interactions, and strive to make an impact on the world? It doesn't just change our perception of design—it changes how we solve problems.
Framing is Everything
From the way we tell stories, to setting up design systems, to creating vision pieces that stitch far-reaching ideas together. Good framing creates a good foundation and a good foundation creates a platform to grow and build on top of.
Take Risks
Even when it isn't comfortable. Be 30% uncomfortable — it pushes us to learn, grow, and be calculated. Risk pushes you outside of what your familar with and it gives you a chance to surprise yourself. If you always do what you've always done, you'll always get, what you've always got.
Be Convicted
Even if others doubt you. It's the relentless pursuit towards something better that should make us wake up with a fire to execute a vision that builds a better, more inclusive future for everyone.